After the briefing…

it’s the wireframes that bring order into the initial creative chaos after the briefing. In this case an elegant furniture store for a persona that is female, with a high disposable income and upwards of 40 years old. Whether it’s sketch or Adobe XD a functional wireframe clarifies most of the user flow.


The mood board…

…provides a clear vision for the designer to work from. In fact, I usually ask clients to send their “vision” before creating my own mood board. After all it’s the client who knows best what they want.